What Are SEG Frames

History of SEG Frames

seg frames history

Silicone Edge Graphics (SEG) were formally introduced at the 2008 EuroShop—the world’s largest trade fair—and quickly caught on as an ideal signage solution for convention and trade show graphics thanks to their modular design, durability, and ease of assembly.

Before SEG frames, most trade show graphics were printed direct on heavy stock paper, acrylic, Sintra PVC or Lexan backing. These options all proved functional, but the materials were relatively heavy, difficult to ship, cumbersome to install on site, and prone to damage.

Fabric graphics were in the mix as well but suffered from lower image resolution until dye sublimation printing technology and fabric quality began to improve. In addition, the frames for these older fabric graphics systems were often plain at best, or unsightly at worst.


SEG frames addressed all of these limitations. The new system employed a single lightweight printed fabric graphic with flat pieces of silicone sewn into the edges, which could be easily inserted into a narrow groove around an aluminum frame. This resulted in a clean, seamless graphic that was easy to ship, store, and install.

Silicone Edge Graphic frames proved easy to customize with multiple configurations and lighting options, which only served to speed up their adoption. SEG fabric frames soon began replacing traditional panel systems and pop-up displays. SEG frames represented an evolutionary leap from these older graphics systems.

In short order, Silicone Edge Graphics began to spread from their prominent role at events and trade shows into many other industries for which signage is essential, including the hospitality space, airports, stadiums and arenas, and widely throughout the retail environment.

silicone edge graphics frames

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